Selected Work
Welcome to my portfolio. Here you’ll find a selection of projects shaped by ideas, stories, and worlds in motion. Explore them to understand what I do and how I create.
Estado de Holograma
(Original IP)
Featured Case Study
Six-book original IP built as a scalable storytelling universe, connected to a real Kickstarter launch (119% funded) and an animated teaser in development. Narrative systems designed to stay coherent across story, brand, and audience journey.
Primary Role: IP Creator · Narrative Systems Designer
Highlights: Worldbuilding + transmedia roadmap · Campaign storytelling + lifecycle assets · Animation-ready script + tone framework
NEHEM
(Platform Hub)
Platform Case Study
Story-led brand platform built from scratch: narrative positioning, identity system, course ecosystem, no-code web + email automations. Grew to 8,000 organic TikTok followers in 6 months, later evolving into the mother-brand hub for Estado de Holograma (with a separate private Courses section).
Primary Role: Creative Producer · Web Content Producer
Highlights: Brand storytelling + identity system · Web architecture + lifecycle email · Organic growth validation
Online Course Business (Thinkific)
Revenue Case Study
End-to-end online education system (course UX + landing pages + lifecycle email) built on Thinkific. Generated $11.4K USD ($200,000 MXN) over 3 years through fully organic funnels (no paid ads).
Primary Role: Course Product Builder · Funnel & Lifecycle Copy
Highlights: Course architecture + onboarding · Landing page + email sequences · Organic revenue validation