Estado de Holograma
(Original IP)
Featured Case Study
Date: 2024–Present
Location: Independent / Remote + Studio Collaboration
Site: [nehemspiritualuniverse.com]
Role (Primary): Narrative Lead | IP Creator & Creative Strategist
Supporting Roles: Worldbuilding & Narrative Systems Design · Campaign Strategy & Creative Direction · Scriptwriting & Narrative Consulting · Visual Storytelling Support
Focus Areas: Worldbuilding · Narrative Design · Creative Strategy · Audience Journey · Scriptwriting · Transmedia Thinking · Animation Narrative
Note: Some elements are shared selectively due to active licensing and ongoing development.
OVERVIEW
I created Estado de Holograma, a six-book original narrative IP designed to scale across formats. It combines worldbuilding systems and transmedia planning with real launch execution (Kickstarter) and early animation development (teaser in progress), keeping story, brand, and audience journey coherent.
The universe includes four core books plus a prequel and an encyclopedic volume, supported by a modular roadmap for future expansion based on partnerships, budget, and licensing.
How this helps teams
I build scalable story systems, shape launch-ready audience journeys (campaign + lifecycle), and deliver animation-ready narrative frameworks that keep collaborators aligned end-to-end.
Pillar 01 | The Universe
Original IP · Worldbuilding & Transmedia Strategy
Role: IP Creator & Narrative Systems Designer (Primary) | Narrative Lead (Overall)
What I built
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Developed the worldbuilding framework, narrative rules and thematic identity across six books.
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Wrote the complete saga structure: core books + prequel + encyclopedic volume.
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Designed a scalable transmedia strategy (interactive experiences, physical products, narrative extensions) conceived as modular components.
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Planned early animation expansion (series foundations + written pilot + teaser development currently in progress).
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Collaborated with international illustrators and production partners to support visual development and future pipelines.
Outcome
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Fully developed original IP with a multi-format expansion roadmap
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Published written works + interactive narrative experience released
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Ongoing visual development + licensing conversations underway
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Foundations established for animation and transmedia growth
Pillar 02 | The Launch
Kickstarter Campaign · Creative Strategy & Direction
Role: Campaign Strategist & Creative Director
What I built
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Developed the creative and narrative foundation of the campaign, treating it as a storytelling experience rather than a conventional marketing page.
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Designed the narrative arc, messaging, reward structure and audience journey.
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Built the pre-launch ecosystem: landing page, automated email sequences and promotional video scripts.
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Coordinated hands-on with a small creative team to maintain narrative consistency across all touchpoints.
Outcome
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119% funded | $46,263 MXN raised
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Narrative-driven strategy validated in a real launch environment
Pillar 03 | The Screen
Animated Teaser · Script & Narrative Development (In Development)
Role: Scriptwriter & Narrative Consultant (Studio Collaboration)
What I built
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Wrote the script and defined the narrative structure for an animated teaser connected to the IP.
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Defined the tonal framework (comedy–horror) to balance humor and tension while maintaining clarity, rhythm and emotional impact.
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Contributed to concept development: creatures/monsters, environments, scene direction and character design input.
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Guided on-camera performances with child actors to generate reference material for animators, translating narrative intention into usable visual cues.
Outcome
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Complete script + narrative framework for animation development
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Tone, story logic and early visual direction established
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Performance reference material generated to support animation workflows
Key Contributions
(across the whole project)
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Narrative systems design across a six-book universe
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Transmedia expansion strategy built for scalable partnerships
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Kickstarter storytelling strategy + funnel ecosystem (landing page, emails, scripts)
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Scriptwriting + narrative consulting for animation development
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Cross-disciplinary collaboration with studios, illustrators and production partners