NEHEM
(Platform Hub)

Platform Case Study

Date: 2021–2023

Location: Independent / Remote

Role (Primary): Creative Producer & Web Content Producer
Supporting Roles: Brand & Narrative Direction · UX/UI Direction · Email Copy + Nurture Automations · Landing Pages + No-Code Web Builds · Creative Collaboration (Illustration/Design) · Budget Coordination
Focus Areas: Brand Storytelling · Identity Systems · Course Architecture · Learning UX · Gamification · Lifecycle Email · No-Code Web Content Systems

Note: The site is primarily the "Estado de Holograma universe hub." "Courses" is a separate section where NEHEM’s learning content lives.

OVERVIEW

I built NEHEM as a story-led brand and platform, translating narrative identity into a cohesive visual system across web, courses, and learning UX. I designed the course ecosystem (structure, materials, gamification) and built the platform in no-code tools with landing pages, email automations, and ongoing web updates.

I grew an organic TikTok audience to 8,000 followers in 6 months. Over time, I evolved NEHEM into the mother-brand hub for Estado de Holograma, keeping learning content as a clearly separated private section.

How this helps teams

This project demonstrates my ability to translate narrative strategy into identity systems, web experiences, and lifecycle journeys that scale.

Key Contributions

Brand storytelling foundation (voice, tone, messaging pillars) → translated into a cohesive visual identity system
Designed a scalable course ecosystem (structure, delivery logic, manuals/task PDFs) + learning UX direction
Gamification mechanics for engagement and completion
Built and maintained a no-code website with narrative-led content architecture + ongoing updates, including e-commerce pages
Brand-aligned web + email copy and nurture automation support
Organic growth strategy and content publishing leading to 8K followers in 6 months
Budget coordination + collaboration with freelance illustrators/designers
Platform re-architecture: positioned NEHEM as the “publishing house” mother brand for the Estado de Holograma universe while preserving private learning pathways

Outcome

A cohesive brand system that expanded from storytelling → identity → courses → web platform
8,000 organic TikTok followers in 6 months
A structured audience journey supported by landing pages, email nurture flows, and web content architecture
NEHEM established as a mother-brand platform hub for the Estado de Holograma universe, with learning content maintained as a distinct private section

Skills used