Private Learning Platform
(Thinkific)
Revenue Case Study
Date: 2019–2023
Location: Independent / Remote
Site: Offline (archived).
Role (Primary): Course Content Producer & Narrative Copy
Supporting Roles: Funnel Structure · Onboarding Content Systems · Landing Pages · Email Sequences
Focus Areas: Course Architecture · Learning UX (LX) · Conversion Copy · Lifecycle Email · Messaging · No-Code Systems
Note: Screenshots and selected system assets are included below. Additional details available upon request.
OVERVIEW
I built and operated an online education product on Thinkific, designing the course experience end-to-end: curriculum structure, learner flow, and platform delivery.
I wrote conversion-focused landing page copy and lifecycle email sequences, and organized onboarding + module content systems to improve progression and completion. Growth was fully organic through content and community trust (no subscriptions, no paid ads). Over 3 years, the system generated $11.4K USD ($200,000 MXN) through organic funnels.
How this helps teams
I build scalable education funnels and onboarding journeys that improve conversion and retention without paid acquisition.
Key Contributions
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Designed narrative-driven course journeys (structure, flow, positioning)
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Built the course experience in Thinkific (modules, learner flow, delivery logic)
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Produced landing pages and conversion copy assets
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Created lifecycle email sequences supporting onboarding and retention
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Organized onboarding and module content systems for clearer learning progression
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Sustained organic sales through content and community trust (no subscription model)
Outcome
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$11.4K USD generated over 3 years (fully organic, no paid ads) ($200,000 MXN)
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A complete online education system connecting landing pages + emails + course experience
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A repeatable structure for course creation, onboarding, and learner progression
